Hasbro Games iOS Performance in Russia: Q1 2025

In the first quarter of 2025, Hasbro's top game applications on iOS in Russia displayed varied performance trends across downloads, revenue, and active users. Here's a closer look at the data from Sensor Tower.

Magic: The Gathering Arena saw a fluctuating weekly revenue pattern, peaking at approximately $2.1K in early February. By the end of March, the revenue was around $1.5K. Weekly downloads were relatively stable, with a notable rise to 180 in late March. Active users experienced minor fluctuations, maintaining a presence around 600-700 throughout the quarter.

Transformers: Earth Wars experienced a gradual increase in revenue, reaching up to $886 in early March. Downloads remained consistent, hovering around the 80s to 110s. Active users showed a slight decline from 646 to 613 by the quarter's end.

My Little Pony Color By Magic had a strong download performance, peaking at 1.1K in early March. Revenue showed a gradual increase, ending the quarter at $152. Active users fluctuated, with a high of 3.1K at the start and a decrease to 2K by the end.

My Little Pony World maintained a steady download rate, averaging around 300, while revenue peaked at $170 in early February. Active users were consistently high, with minor fluctuations around 12K.

Finally, My Little Pony: Harmony Quest showed stable download numbers, with a peak of 1.1K in late February. Revenue remained modest, ending at $81 in late March. Active users reached a peak of 1.7K in late February before declining to 1K.

For more in-depth insights and data, visit Sensor Tower.